New solar container has no healthy business model

How big is the solar container market?

The solar container market is projected to grow from USD 0.29 billion in 2025 to USD 0.83 billion by 2030, at a CAGR of 23.8%. This growth is fueled by the increasing need for reliable off-grid power supply and the adoption of portable renewable energy systems, coupled with government initiatives promoting clean energy.

Is solar PV a viable business model?

Regarding solar PV, it has been argued that it does not fit very well with the incumbent electric utility business model, which is focused on large-scale, centralized production and/or sales of electricity as a commodity ( Huijben and Verbong, 2013; Rosenbloom and Meadowcroft, 2014 ).

Are solar business models aligned with existing business models?

More specifically, the paper maps the solar business models adopted by the 30 largest electric utilities in Sweden and analyses to what extent these models strategically fit, i.e. are aligned with the incumbents’ existing business, corporate strategies, and external environment in order to answer two research questions:

Should retailers adopt a solar electricity sales model?

Not only does the limited adoption of the solar electricity sales model indicate that a close fit in this dimension is insufficient for adoption to occur, but there is also a widespread adoption of solar models that have a poorer fit with – or even threaten – the existing value of the retailers’ core business, such as PV turnkey sales.

Are solar business models a sustainable business model?

With some individual firm exceptions, all solar models align well with establishing a sustainable brand supporting renewable energies. More importantly, however, the retailers use some solar business models – most notably premium reimbursement – to retain customers.

Are solar business models compatible with the established electricity retailer business model?

The combined analysis of the overall adoption pattern and the horizontal alignment shows that solar business models that are compatible with or complement the established electricity retailer business model are not generally preferred over those that are more different.